Dwight Holcomb - Top Curated Expert for Media Interviews

Dwight Holcomb,
Marketing Expert
Los Angeles Area and Travels

Dwight W. Holcomb is the author of the #1 Amazon Bestseller The Lean CMO, a Member of the Forbes Business Council and the host of the business television show, "SaaS CEO Success TV." The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.

#1 Amazon Bestselling Author of The Lean CMO: How a Small Marketing Budget Can Produce Results.
Host of “SaaS CEO Success TV,” a show on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.
International Keynote Speaker.

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BIO: Dwight W. Holcomb is the author of the #1 Amazon Bestseller "The Lean CMO", a Member of the Forbes Business Council and the host of the business television show, "SaaS CEO Success TV". The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.

Dwight is the CEO of HC Development, providing MaaS CMO™ , Marketing as a Service with Executive oversight to the Software & Technology industry. Dwight speaks Internationally on Marketing Innovation.

Dwight launched several start-up companies in very diverse industries. He is the founding CEO of PetLife Organic, iBuyBaby.com and Millennium Entertainment, earning executive producing credit and pilot work with Robert Downey, Jr., Jon Lovitz and Russell Peters. Committed to helping other executives to excel in business, Dwight sits on the Board of several privately held companies and is a founding member of the UCLA Anderson CEO Forum.

Earning an MBA from both UCLA Anderson School of Management and The National University of Singapore Business School, Dwight is a graduate of the UCLA-NUS Global Executive MBA program, ranked #3 in the world by the Economist. He currently serves as President-Emeritus for the UCLA Anderson Alumni Network Board of Directors and is an Executive Committee Board Member for the Muscular Dystrophy Association (MDA).

Dwight earned a degree in Computer Information Systems from Arizona State University while competing on ASU’s nationally ranked wrestling team under U.S. Olympic Coach, Bobby Douglass. Dwight has over 20 years of global business & executive management experience, working with start-ups to Fortune 100 companies, such as Microsoft and AT&T.

Dwight recently ran the New York City Marathon, is an avid wakeboarder & snow skier and enjoys traveling with his wife and two children.

Dwight Holcomb on the web: Visit: https://dwightholcomb.com/

Dwight Holcomb's
#1 Amazon Bestseller

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won’t find a book filled with a high-dollar approach. Instead, you’ll find a marketing system that’s lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.

As a marketing veteran who is now a solo entrepreneur, I find i
t surprisingly difficult to market myself. This book helped me
break free from my perceived constraints to identify things I
can execute. —Peter G.

You can feel the insight of the book is distilled from many years
of practical experience. Easy to read and to the point. A great
ROI for your time reading. —Grady L.

Dr. Mimi Secor - Articles & Video

SPIN Selling: The Best Consultative Selling Method for
Tech & SaaS Companies

One of the best consultative selling methods, recommended by the top sales experts is SPIN Selling- based on the book by Neil Rackham. The questions are designed to get rid of salesy tactics where your sales team shows up and throws up, to then shift the focus to the customer by simply asking them questions. . . .

Click to View Story: https://www.hcdco.com/business/spin-selling-the-best-consultative-selling-method-for-tech-saas-companies/

Top 20 Innovative Online Resources
for Running a Modern Lean Business

If you are looking to run a modern lean business without much hassle, using outdated resources and tools isn’t going to cut it. To compete in today’s world economy, you need innovative resources on your side for your business to thrive. Change is always preeminent in the business community. . . .

Click to View Story:

https://www.hcdco.com/business/top-20-innovative-online-resources-for-running-a-modern-lean-business/

What Is Fractional CMO?

Bringing on a Fractional CMO is trending as a true form of payroll expense relief for small-to-medium businesses (SMBs). The fractional model is a form of growth hacking strategy savvy executives are implementing to escalate revenue growth while simultaneously reducing expenses. Utilizing fractional resources has become one of the best ways . . .

Click to View Story:

https://www.hcdco.com/marketing/what-is-fractional-cmo/

Eight Ways LA Business Owners
Can Leverage Social Media to
Connect With Local Peers

Using your social media accounts to connect with other Los Angeles-based business can be a great way to grow your professional network. This can provide you with a solid chance to gain new ideas and learn from the companies that have come before yours. . . .

Click to View Story:

https://www.forbes.com/sites/forbeslacouncil/2019/06/14/eight-ways-la-business-owners-can-leverage-social-media-to-connect-with-local-peers/#6fc9e6d65f2f

SPIN Selling: The Best Consultative Selling Method for Tech & SaaS Companies

"Having an understanding of the food on your plate including the type (protein, carbs, and fats) and amount of food you're consuming (calories) is essential to success with IE," says Mimi Secor, DNP, a women's health nurse practitioner. This may seem counter-intuitive since you're not supposed to be counting calories or ...

Click to View Story: https://www.hcdco.com/marketing/what-is-fractional-cmo/